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Teaching Our Girls To Be Financially Aware


This is a sponsored post for SheSpeaks/Prudential.

I find it important to understand that my time is important. With the work I am in, I get a lot of emails from different people representing all sorts of interests, many times they want free work from me.

With 3 daughters, I not only want to make sure they make just as much as their male counterparts, but also can save more financially than I am currently able to. I had to rely on myself for many of my financial milestones and it has been an eye opening experience.

With 3 kids, running a tiny business, and of course, being there for my husband, I have learned a lot. Right now I am in my early thirties. I have young kids, a successful tiny business, and live in Southern California. It is not cheap and it is important to make the best financial decisions that I can. Not only for my future, but for my kids. I wasn’t handed much of anything as I aged into an adult, so it has not been a very easy journey for me.

With the right planning, I have been able to do okay financially. My kids have everything I would have liked to have had. They get to do activities I was not able to try. I now understand truly how much kids cost to raise. So it’s important to save money and plan expenses wisely. The best advice that I can give and what I give my daughters, is to plan ahead. Not only to save, but to figure ways to save, or maybe avoid unnecessary costs.

Prudential has been researching the financial challenges women face for several years. For example, Women don’t invest to the same degree as men1 because of feelings of discomfort, which causes us to delay investing or invest more on lower risk, lower return investments. Its important to make sure I spend wisely, but also save and invest for my future goals and retirement. Being a young parent, the future is what I can make of it. Saving for old age is a priority that I am starting more and more to focus on after learning that women are more likely to run out of money in retirement.

For my daughters, I want them to recognize that they have a lot of control and power over their futures. I educate them on what is going on in the world, and remind them that they deserve to be equal to boys when it comes to being paid. Although, it is important to note and understand another challenge women face financially: the average woman working full-time will earn 79% of the income earned by her male counterpart.2 My daughters understand that hard work should determine pay, and not gender.

Prudential wants to inspire women to talk to one another and to become more financially aware. Women are outliving men by an average of 5-6 years, so we need to prepare accordingly.3 Continuing to talk about wages and income gaps as our next generations take leadership is also important. It’s critical that we better educate ourselves and find the tools to help us along the way.  Prudential has created a tool called the “Value of all you do” that allows you to quickly quantify the value of all the household chores you do on a daily basis. On average, women in the U.S spend 28 hours per week on household choirs- 65% more than the average of men.4 Women may feel they do not have enough time for financial planning.

Are you ready to take control and own your financial future? Learning more on Prudential website and working with a financial professional is a great place to start.

Have you had any moments in your life that have made you become more aware of the need to have a financial plan?




  1. Source: http://fortune.com/2016/05/11/sallie-krawcheck-ellevest-launch;
  2. Source: U.S. Census Bureau, Historical Income Tables Table P-40: Women’s Earnings as a Percentage of Men’s Earnings by Race and Hispanic Origin, 2016
  3. Source: Prudential Retirement analysis; National Center for Health Statistics, Health, United States, 2015: With Special Feature on Racial and Ethnic Health Disparities. Hyattsville, MD. 2016

Source: Organisation for Economic Cooperation and Development, October 2016, http://stats.oecd.org/index.aspx?queryid=54757


  1. shelly peterson on July 2, 2017 at 7:57 pm

    Teaching our children financial awareness and being responsible about is important. As a single mother we always had to watch our pennies and not over spend. 3 of my 4 kids are out of the home and I hope I have taught them all well.

  2. Julie Wood on July 2, 2017 at 6:23 am

    It is so important to make sure and teach our kids to be aware of what things cost and to spend their money wisely and see that saving money for a rainy day is so important. I teach my kids the value of money all the time!

  3. Janet W. on June 21, 2017 at 5:09 am

    We’re a very frugal family so over the years my daughters picked up on that fact. They know to look for sales while out shopping and to resist those impulse buys of things we don’t really need. My daughters are grown now and are very financially aware.