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Rudolph Shines Bright on December 9th at 8pm ET

rudolph_heroOn December 6th, 1964, the animated TV special Rudolph the Red-Nosed Reindeer first graced television sets across the country as families gathered to enjoy a heart-warming story amongst good company. This holiday season, we are celebrating the 50th anniversary of Rudolph on TV, which has become the longest running and highest-rated holiday special in TV history. CBS’ 50th anniversary telecast of the special will occur on Tuesday, December 9th at 8pm ET/PT.

Nearly 1 in 3 students report being bullied during the school year, often sparked by differences like a child’s look or body shape.* PACER’s (Parent Advocacy Coalition for Educational Rights) National Bullying Prevention Center is encouraging parents to use the story of Rudolph the Red-Nosed Reindeer to facilitate a conversation about acceptance, respect and diversity.

 Rudolph_ShineBright_Logo_v03For the last 50 years, families have gathered to watch this holiday classic on TV.  As the story goes, before Rudolph and his luminous red nose saves the holidays, he was teased for being a little different from his peers—an issue that still exists today.

 To help guide a discussion, parents are encouraged to gather with their family on Tuesday, December 9 (8-9pm ET/PT, CBS) to watch how Rudolph’s unique red nose makes him ‘shine bright’ and use the discussion and activity guide on PACER.org/ShineBright to talk with your kids about what makes each of us special.

This holiday season how are you celebrating the season in a way that makes you shine?